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Censura e diversificazione (Censure and diversification)
di davide del 11/01/2007  06:11:06, in Fotografia / PubblicitÓ,  4392 link
[Articolo riportato da http://blog.myspace.com/davidephoto]

Newspapers yesterday reported that in the UK the Advertising Standards Authority (ASA) said it had received dozens of complaints from people who objected to seeing the banner ads from the latest campaign by Domenico Dolce e Stefano Gabbana, since they are considered too violent for a general public: http://www.kataweb.it/multimedia/media/522278

Images from the 2006/2007 campaign are visible navigating through here: http://ita.dolcegabbana.it/dolcegabbana.asp (click slideshow).
They are really boring modern reinterpretations of uninspiring classics from the 19th century, depicting murders and suicides. I don't actually know if those pictures were taken by the great photographer Steven Meisel based on directions from Domenico Dolce himself as the gay-friendly underwear campaign last year, but the overall concept of the 2007 campaign is far from being original, even though it has been perfectly and proficiently executed.

It is an undoubted fact that those dull artworks are hung at least all over Europe, but a public moaning of supposed violence incitation is reported only in the UK so far. Yes, those pictures possess their own visual coherence and an impact which fit them well inside their own series, but we are definitively not in face of such a memorable piece of creativity, if not because of that same censure attitude from Great Britain.

All this reminds me of a leading creative and second-rate photographer whose name is Oliviero Toscani. Less than ten years ago he stated his own decline by challenging the American way of thinking. Through his usual dull photographic style, he managed to obtain the final brave combination of social matters and pullovers by portraiting the human expressions of death sentenced men waiting their day in the death row (http://www.repubblica.it/online/societa/toscani/toscani/toscani.html). That campaign raised so many protests that some federal states sued Luciano Benetton in person, and even sensitive (or desperate?) housewives fell in love of the portraited jail-birds... Then, it was not censure but Luciano himself who immediately withdrew the ads, he surely hardly hit himself in his guts, and he finally understood that in order to continue to seriously affect the Italian economy he should have diversified his businesses. Thus he ended with buying Societ´┐Ż Autostrade (the national motorway company)´┐Ż now on sale.

I do sincerely hope that our dear D&G will have a brighter future, so they won't reinvent their business ruining, let's say, Trenitalia o Alitalia which is actually on sale now as well´┐Ż